Dr Snapper promotes a new approach to underwater observation, aquatic surveys, or even recreational catch-and-release fishing. It is a very simple idea and there is already technology out there that allows exactly that: the fish itself actively triggers the camera when attacking a hook-less bait. So to speak, the fish snaps a selfie by rigorously pulling on the bait (see top panel, graphic above), which then sets the camera to record a fixed video sequence. In an upcoming post I will talk about the different, possible trigger mechanisms in more detail. Ideally, via an app and automatic wifi transmission when surfaced, all video files can be (re)viewed instantly (see bottom panel, graphic above). Such a way of underwater observation may not only appeal to animal-welfare conscious recreational fishers, or a young gadget-keen generation of outdoor enthusiasts, but also to scientists wanting to non-invasively survey aquatic fauna. In that case: no fish are harmed, but still a great trophy shot!